A Growing Market for Social Media Advertising

Millennials are getting a lot of attention from marketers lately. When you take into consideration that they recently became the largest living generation, it makes sense. But, that doesn’t mean that we should leave other demographics like Baby Boomers in the dust.

Baby Boomers should be considered a growth market for a number of compelling reasons. They are nearing retirement or have already retired, which means they have more leisure time and disposable income. They want to spend their time and resources on entertainment and recreation. They also tend to be fiercely brand loyal.

And…they love social media.

In fact, half of Boomers are on social media sites like Facebook. And they’re not just checking out their kid’s latest photos, they’re taking action. According to marketing agency DMN3, over 57 percent will visit a company’s website, more than 41 percent visited a store and almost 34 percent actually made a purchase.

This means that Boomers can be an incredible source of social media engagement.

So, if we can understand how Boomers interact and engage on social media we can potentially earn some of their attention and in turn, their brand loyalty. We put some thought into the best way to go about doing just that.

Three Ways to Effectively Market to Baby Boomers on Social Media:

1. Craft thoughtful content to build trust

Yes, Boomers tend to stick with the brands they love. But, that loyalty isn’t won overnight. It’s won through a consistent stream of high quality and helpful information. Whether content comes in the form of videos or articles, make sure that it aligns with Boomer’s desire for quality. When brands build trust, that builds an audience, which ultimately leads to brand loyalty. Triple win!

2. Utilize coupons and deals

Although Boomers have substantial disposable income, they still love a good deal. They are much more likely to make a purchase if they have some sort of loyalty discount or coupon. This is a great way to introduce Boomers to your brand and drive purchase.

3. Consistency is key

Social media may be a first touchpoint with a consumer, but in order to build trust and establish yourself as a credible brand, it is imperative to have a seamless experience from social media, to website, to in-store.  

Our key takeaway: don’t underestimate the power of Baby Boomers in the social media space. Boomers represent a huge engagement opportunity for brands that align with their lifestyle aspirations of leisure, quality and luxury.

 

Share

539 thoughts on “A Growing Market for Social Media Advertising

  1. Pingback cialis black
  2. Pingback Viagra australia
  3. Pingback viagra generico
  4. Pingback viagra samples
  5. Pingback viagra for sale
  6. Pingback viagra 50mg
  7. Pingback Cialis in usa
  8. Pingback levitra 10 mg
  9. Pingback cialis price
  10. Pingback free slots
  11. Pingback canada viagra
  12. Pingback online cialis
  13. Pingback instant loans
  14. Pingback personal loan
  15. Pingback 777 casino
  16. Pingback casinos online
  17. Pingback cialis internet
  18. Pingback 20 cialis
  19. Pingback cialis buy
  20. Pingback free slots
  21. Pingback viagra prices
  22. Pingback female viagra
  23. Pingback viagra online
  24. Pingback buy cialis
  25. Pingback Viagra 200mg uk
  26. Pingback cialis cost
  27. Pingback Cialis 20mg cost
  28. Pingback canadian viagra
  29. Pingback Cialis 60mg cost
  30. Pingback Cialis 40mg nz
  31. Pingback levitra 40 mg uk
  32. Pingback viagra generic
  33. Pingback buy amaryl 1mg
  34. Pingback arava 20mg cost
  35. Pingback buy catapres
  36. Pingback ceftin for sale
  37. Pingback slots real money
  38. Pingback slot machine
  39. Pingback chumba casino
  40. Pingback mexican viagra
  41. Pingback autoinsurance
  42. Pingback buy cheap essay
  43. Pingback buy custom essay
  44. Pingback cialis three way
  45. Pingback coreg purchase
  46. Pingback essays help
  47. Pingback cymbalta cost
  48. Pingback Real viagra
  49. Pingback ddavp 10mcg cost
  50. Pingback diamox uk
  51. Pingback cheap differin
  52. Pingback elavil coupon
  53. Pingback hyzaar cheap
  54. Pingback buy viagra
  55. Pingback what is cialis
  56. Pingback imitrex tablets
  57. Pingback cialis daily
  58. Pingback imodium 2mg cost
  59. Pingback a fantastic read
  60. Pingback go right here
  61. Pingback women viagra
  62. Pingback canadian viagra
  63. Pingback lopid uk
  64. Pingback order meclizine
  65. Pingback mestinon cost
  66. Pingback Google
  67. Pingback viagra
  68. Pingback plaquenil coupon
  69. Pingback prevacid otc
  70. Pingback procardia canada
  71. Pingback revatio 20mg usa
  72. Pingback risperdal 2mg uk
  73. Pingback buy robaxin
  74. Pingback singulair nz
  75. Pingback skelaxin uk
  76. Pingback valtrex purchase
  77. Pingback additional hints
  78. Pingback order zocor
  79. Pingback viagra blindness
  80. Pingback zyprexa purchase
  81. Pingback zyvox canada
  82. Pingback buy fexofenadine
  83. Pingback glimepiride cost
  84. Pingback meclizine canada
  85. Pingback donepezil 5mg nz
  86. Pingback buspirone nz
  87. Pingback cefuroxime uk
  88. Pingback divalproex price
  89. Pingback trazodone otc
  90. Pingback viagra discount
  91. Pingback fluconazole uk
  92. Pingback erythromycin usa
  93. Pingback 141generic2Exare
  94. Pingback agxyaowb
  95. Pingback dsfogwvu
  96. Pingback buy glipizide
  97. Pingback canadian viagra
  98. Pingback best essay help
  99. Pingback augmentin in usa
  100. Pingback amoxil 500mg
  101. Pingback lasix 400 mg
  102. Pingback doxycycline moa
  103. Pingback clomid tablet
  104. Pingback priligy purchase
  105. Pingback iv diflucan
  106. Pingback thesis to book
  107. Pingback paxil vs.xanax
  108. Pingback cialis generic
  109. Pingback cialis in women
  110. Pingback purchase cialis
  111. Pingback cytotmeds.com
  112. Pingback regcialist.com
  113. Pingback viagra pill
  114. Pingback cialis mg
  115. Pingback viagra buy
  116. Pingback 1
  117. Pingback viagra sale
  118. Pingback natural viagra
  119. Pingback viagra shop
  120. Pingback amoxil dosage
  121. Pingback ivermectin dose
  122. Pingback order cialis
  123. Pingback ivermectin moa
  124. Pingback tadalafil
  125. Pingback tadalafil cialis

Comments are closed.