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Author: Craig

Who’s Learning from Whom?

Posted on August 22, 2017 by Craig Last modified: August 22, 2017

This is my 3rd year teaching the Summer Business Institute at Portland State University, it never ceases to amaze me how much I learn from the students.

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Posted in Opinion Pieces 3,774 Comments

A Force for Good

Posted on June 7, 2017June 7, 2017 by Craig Last modified: June 7, 2017

Coming up on the anniversary of our first full year as a B Corp, I’m reflecting on the efforts we have made at living out our commitment to use business as a force for good.

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Posted in B Corp Tagged b corp, koopman ostbo 901 Comments

Anxiety in 140 Characters!

Posted on March 29, 2017April 26, 2017 by Craig Last modified: April 26, 2017

I believe Twitter is one of the most disruptive and powerful social platforms yet invented, but my anxiety over it stems from my past perception of retweets. college.

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Posted in Social Media Tagged social media 670 Comments

Happy Retirement, Tracy!

Posted on February 27, 2017April 25, 2017 by Craig Last modified: April 25, 2017

We’re in denial that Tracy Pokarney is retiring after 20 years at the heart of KO, so we’ve rounded up some farewell messages to share from the team as we celebrate her hard work over the years!

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Posted in Agency Life Tagged agency life, koopman ostbo 19,074 Comments

Point of View: Where does yours come from?

Posted on February 1, 2017April 25, 2017 by Craig Last modified: April 25, 2017

In an effort to get myself back on the path toward empathy, I must often recall the most powerful testimonial from our fictional friend Atticus Finch.

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Posted in Opinion Pieces Tagged branding marketing empathy 730 Comments

When It Comes to Branding, I Don’t Believe in Formulas, Except This One

Posted on October 13, 2016April 25, 2017 by Craig Last modified: April 25, 2017

I was recently asked to deliver a presentation to a group of consumer products goods brands (CPG) that shared a problem: How to stay relevant as consumers and their preferences change.

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Posted in Branding Tagged branding, marketing tips 703 Comments

Two Words That Could Change Your Life(or at least your business)

Posted on August 1, 2016April 25, 2017 by Craig Last modified: April 25, 2017

This post is about just two words. Yes, that’s right, just two words. These two words inspired such an epiphany in me that I just had to write down my thoughts.

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Posted in Marketing Tips Tagged marketing tips 18,876 Comments

4 Reasons You Should Be Marketing Your Brand in Asia -Now!

Posted on May 23, 2016April 25, 2017 by Craig Last modified: April 25, 2017

This past April I had the eye-opening opportunity to travel with 10 delegates from the Oregon & Idaho Dairy Trade Mission to Singapore, Kuala Lumpur, and Ho Chi Minh City to see first-hand the astounding trends in the Asian food and beverage consumer markets.

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Posted in Borderless Marketing Tagged borderless marketing 913 Comments

Amazed, Shocked, and Astounded!

Posted on April 1, 2016April 26, 2017 by Craig Last modified: April 26, 2017

KO’s birth into an unexpected 23-year journey.

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Posted in Agency Life Tagged koopman ostbo 910 Comments

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