Using these 5 steps, you’ll be delivering meaningful content to your audiences in no time.
...Read MoreAssets and Aesthetics: 5 Steps to Consistent Content
A Growing Market for Social Media Advertising
Millennials are getting a lot of attention from marketers lately, but that doesn’t mean that we should leave other demographics like Baby Boomers in the dust.
...Read MoreWho’s Learning from Whom?
This is my 3rd year teaching the Summer Business Institute at Portland State University, it never ceases to amaze me how much I learn from the students.
...Read MoreTips for Organizing a Successful PR Event
Special events are a great way to build brand awareness and raise a company’s profile. Today I’m sharing planning tips to help organizing a successful PR event.
...Read MoreWhy We Sit Together
At KO, we currently have 13 desks in one room and we love it. Here is why it works for us.
...Read MorePaid vs. Earned Media
It can be difficult to differentiate where one form of media stops and another starts, but knowing the differences can help PR bridge the communication gap with clients.
...Read MoreA Day in the Life of a KO Project Manager
Event Recap: Digital Summit Portland
Last week I attended Digital Summit Portland for the second year in a row, and once again walked away with a rolodex of new information surrounding digital marketing.
...Read MoreHow to Redirect a Media Interview that Goes off Topic
When a reporter or spokesperson goes off-topic, what are the best ways to re-direct the conversation?
...Read MoreFinding Inspiration
