Event Recap: Digital Summit Portland

Last week I attended Digital Summit Portland for the second year in a row, and once again walked away with a rolodex of new information surrounding digital marketing. This event brings marketers together from all walks of life (think agency creatives, sales team members, marketing personnel from large corporations), and offers two days of lectures on topics ranging from SEO best practices to creative Snapchat campaigns. This year we had the great privilege to attend keynote presentations from Steve Wozniak, Co-founder of Apple (eek!) and Ann Handley of MarketingProfs, and were offered intensive workshops on focuses of our choosing, mine being content marketing strategy.

As a Social Media Director, content strategy drives everything I do. So you can imagine how motivating it felt to get into a room filled with like-minded professionals to discuss the latest industry trends and best practices. I’ve touched on content marketing in previous blog posts, but I wanted to share some key takeaways from this year’s conference because it’s such an important topic for present day marketing, and because knowledge is power!

1. Know your audience

Knowing who you’re speaking to, what their needs are and where they prefer to digest their content is key. At KO, a lot of our current marketing efforts focus on Boomers and/or Millennials given the brands we represent. But each of those larger audiences come with their own digital habits, and they can of course be broken down into very granular segments when you get into the weeds with details like parents/singles or city dwellers/suburbanites. They all need and deserve unique content.

What was really interesting to dive into at the Digital Summit was a workshop on the newest crop of consumers, Gen Z, that was led by Meredith Chase from Swift. She walked us through a day in the life of a Gen Z teenage boy, and it was eye opening to learn which channels he is turning to for media consumption (YouTube and Snapchat are huge!), and how that impacts content strategy for brands that are trying to reach him. This is a generation of consumers we’re going to all need to keep our eyes on, and I for one am excited to take on the challenge.

2. Focus on the moment

We were told over and over again throughout the conference that although a large percentage of marketers pump out content frequently, only a few felt their strategies were truly working. Consumers are fed so much content throughout each day, yet only choose to engage with a small percentage of what they see. So how do you make sure you’re part of the elite group that actually receives engagement? Here are a couple of quick tips:

  • Understand what information your audience is seeking, and create that content for them. If you see the same question being asked on your social media channels, create a piece of content that answers the question. It can be in the form of a case study, an informational video, a quick blog post, an infographic, etc. The list goes on!
  • Tell an old story a new way. We saw a great example of this from an animal shelter that launched a program called Mutual Rescue. They chose to take a new path in telling the story of rescue animals, turning away from the traditional heartbreaking stories we typically see, and instead sharing powerful stories of how animals rescue the people who adopt them. Their video content went viral and turned what was intended to be a smaller campaign into an entire program. Check out their work!

The bottom line here is, don’t create content just to have something to post. Make it meaningful.

3. Be a team player

A successful content strategy requires a team. Even if you’re working with one strategist and one writer/producer, you absolutely need people in place that are qualified for and dedicated to the task of creating content on behalf of your brand. It takes a village, even if it’s a very small one.

I could go on about all of the learnings I took away from Digital Summit for days (seriously), but I’ll leave you with this: if you’re looking for a way to stay in the know about industry trends, this conference is for you. It does not disappoint!



638 thoughts on “Event Recap: Digital Summit Portland

  1. Pingback Canada viagra
  2. Pingback viagra cialis
  3. Pingback discount cialis
  4. Pingback Buy no rx viagra
  5. Pingback Buy viagra brand
  6. Pingback generic ventolin
  7. Pingback cialis 20
  8. Pingback viagra for sale
  9. Pingback viagra 100mg
  10. Pingback gnc ed pills
  11. Pingback canada pharmacy
  12. Pingback Viagra or cialis
  13. Pingback levitra 20mg
  14. Pingback levitra cost
  15. Pingback vardenafil 10mg
  16. Pingback slots online
  17. Pingback buy cialis
  18. Pingback sildenafil 100mg
  19. Pingback payday advance
  20. Pingback quick cash loans
  21. Pingback loans online
  22. Pingback viagra cost
  23. Pingback cialis buy
  24. Pingback new cialis
  25. Pingback cialis 20
  26. Pingback cialis generic
  27. Pingback buy cialis
  28. Pingback cialis internet
  29. Pingback free slots
  30. Pingback free slots
  31. Pingback online gambling
  32. Pingback order viagra
  33. Pingback brand viagra
  34. Pingback tadalafil cost
  35. Pingback viagra price
  36. Pingback cialis buy
  37. Pingback buy viagra
  38. Pingback cialistodo.com
  39. Pingback generic cialis
  40. Pingback buy Cialis 80mg
  41. Pingback viagra buy
  42. Pingback otc viagra
  43. Pingback viagra
  44. Pingback sildenafil
  45. Pingback viagra sale
  46. Pingback lasix 40mg cheap
  47. Pingback propecia 5mg nz
  48. Pingback viagra cost
  49. Pingback viagra canada
  50. Pingback buy abilify 15mg
  51. Pingback cialis
  52. Pingback aricept 5mg nz
  53. Pingback pfizer viagra uk
  54. Pingback cialis bangkok
  55. Pingback viagra for women
  56. Pingback cardizem tablet
  57. Pingback genetic viagra
  58. Pingback casodex price
  59. Pingback buy catapres
  60. Pingback ceclor generic
  61. Pingback buy ceftin
  62. Pingback celexa pills
  63. Pingback slot games
  64. Pingback cheap ed pills
  65. Pingback free slots
  66. Pingback online gambling
  67. Pingback generic cialis
  68. Pingback Order viagra usa
  69. Pingback payday loans usa
  70. Pingback buy custom essay
  71. Pingback buy essay
  72. Pingback order compazine
  73. Pingback crestor cost
  74. Pingback cost of cymbalta
  75. Pingback generic viagra
  76. Pingback diamox 250 mg uk
  77. Pingback differin canada
  78. Pingback generic drugs
  79. Pingback buy Zithromax
  80. Pingback hyzaar 12,5mg nz
  81. Pingback imdur generic
  82. Pingback cialis daily
  83. Pingback imodium nz
  84. Pingback imuran otc
  85. Pingback indocin cost
  86. Pingback lopid australia
  87. Pingback luvox 50 mg cost
  88. Pingback order meclizine
  89. Pingback mobic canada
  90. Pingback Levaquin
  91. Pingback Shallaki
  92. Pingback viagra
  93. Pingback bactrim buy
  94. Pingback zyrtec daily
  95. Pingback allegra online
  96. Pingback singulair coupon
  97. Pingback zanaflex nz
  98. Pingback check
  99. Pingback zocor cost
  100. Pingback brand viagra
  101. Pingback zyvox tablet
  102. Pingback tadalafil prices
  103. Pingback aripiprazole usa
  104. Pingback sildenafil
  105. Pingback order citalopram
  106. Pingback cialis coupon
  107. Pingback viagra pills
  108. Pingback warfarin 5mg usa
  109. Pingback cialis online
  110. Pingback divalproex cheap
  111. Pingback trazodone coupon
  112. Pingback gijxkkpw
  113. Pingback tadalafil
  114. Pingback vtduuxgi
  115. Pingback treatment of ed
  116. Pingback ed pills cheap
  117. Pingback lasix
  118. Pingback order cipro
  119. Pingback loperamide nz
  120. Pingback 5 mg cialis
  121. Pingback viagra
  122. Pingback cialis generic
  123. Pingback mba essay help
  124. Pingback viagra cost
  125. Pingback gemfibrozil cost
  126. Pingback essay help 123
  127. Pingback zithromax 250mg
  128. Pingback propecia age
  129. Pingback cheap essay help
  130. Pingback cialisi
  131. Pingback neurontin detox
  132. Pingback paxil half life
  133. Pingback cheap plaquenil
  134. Pingback clomid canada
  135. Pingback Aciphex
  136. Pingback Strattera
  137. Pingback viagra coupon
  138. Pingback buy cialis drug
  139. Pingback buy cialis ebay
  140. Pingback cytotmeds.com
  141. Pingback drugs causing ed
  142. Pingback erection pills
  143. Pingback causes of ed
  144. Pingback cialis discount
  145. Pingback viagra liverpool
  146. Pingback regcialist.com
  147. Pingback stromectol 3 mg
  148. Pingback i c fluoxetine
  149. Pingback zoloft benefits
  150. Pingback despacito lyrica
  151. Pingback ivermectin 50
  152. Pingback lipitor problems
  153. Pingback sildenafil 20 mg
  154. Pingback viagra generic
  155. Pingback cialis australia
  156. Pingback viagra online
  157. Pingback 1

Comments are closed.