Paid vs. Earned Media

With the ever-evolving media landscape, sometimes it can be difficult for brands to differentiate between where one form of media stops and another starts, and which is most valuable. Despite their differences, both earned and paid media are valuable tools that can be used to drive brand awareness—in fact, as many a PR pro will tell you, it’s usually a combination of the two that will yield the most significant results. Having the ability to communicate the differences between paid and earned media can help PR pros bridge the communication gap with clients, and avoid the oh-so-dreaded, “So what do you actually do?” question.

So what are those differences?

Paid: Paid media is a good way to gain initial exposure with consumers that are unfamiliar with your brand. As the name suggests, this encompasses all paid opportunities that drive traffic to your channels—think traditional advertisements like commercials, display ads and pay per click (PPC), as well as new-school mediums like influencer partnerships, Facebook advertisements and promoted Tweets. Because paid media statistics can be easily tracked across different platforms, the ROI is easily measurable, making its value clear-cut.  

Earned: By contrast, earned media is content that travels through the web organically via retweets, shares, likes and mentions—almost like a modern-day version of “word of mouth.” It can be a challenge to measure the value of earned media since it’s usually cost-free, so value is often gauged by estimating impressions. Although there is much less control over the content and nature of earned media, it’s for this reason that it generally feels more authentic to consumers.

Implementing an earned media strategy might seem less effective than paid media on a surface level, but when 88 percent of consumers say direct advertisements have little or no influence on their purchasing decisions (Forrester), earned media can become one of the most useful facets in a brand’s marketing and communications plan. Despite this obvious shift in consumer trust from paid to earned media, some brands still tend to value paid media more, overlooking earned media as an indispensable tool in brand awareness—which is why having strategic guidance from your PR team can be so important!


930 thoughts on “Paid vs. Earned Media

  1. Pingback cialis 20mg
  2. Pingback ciproxine 500 mg
  3. Pingback canadian viagra
  4. Pingback cheap viagra
  5. Pingback generic ed pills
  6. Pingback cheap ed pills
  7. Pingback cialis 20 mg
  8. Pingback canada pharmacy
  9. Pingback cialis online
  10. Pingback levitra cost
  11. Pingback vardenafil cost
  12. Pingback ed cialis
  13. Pingback viagra 100mg
  14. Pingback online gambling
  15. Pingback cash loans
  16. Pingback personal loan
  17. Pingback Nootropic stacks
  18. Pingback How PhenQ Works
  19. Pingback buy cialis
  20. Pingback viagra jelly
  21. Pingback new cialis
  22. Pingback cialis 20
  23. Pingback slots online
  24. Pingback gambling games
  25. Pingback viagra online
  26. Pingback cialis vs viagra
  27. Pingback cheap viagra
  28. Pingback Viagra 130 mg uk
  29. Pingback generic viagra
  30. Pingback cheap viagra
  31. Pingback cialis
  32. Pingback viagra pills
  33. Pingback viagra for sale
  34. Pingback Cialis 10mg uk
  35. Pingback cialis
  36. Pingback levitra 20mg uk
  37. Pingback propecia 1mg usa
  38. Pingback check my site
  39. Pingback viagra canada
  40. Pingback viagra cheap
  41. Pingback aricept 5mg nz
  42. Pingback buy atarax 10 mg
  43. Pingback viagra jacket
  44. Pingback canadian viagra
  45. Pingback buy viagra
  46. Pingback order viagra
  47. Pingback cialis for sale
  48. Pingback celebrex canada
  49. Pingback celexa nz
  50. Pingback claritin usa
  51. Pingback sildenafil 20 mg
  52. Pingback casino slot
  53. Pingback casino world
  54. Pingback real casino
  55. Pingback online gambling
  56. Pingback slot machine
  57. Pingback cialis online
  58. Pingback can i buy viagra
  59. Pingback buy levitra usa
  60. Pingback cbd oil amazon
  61. Pingback write essay
  62. Pingback Real viagra
  63. Pingback cheap cleocin
  64. Pingback clomid purchase
  65. Pingback buy cialis
  66. Pingback colchicine otc
  67. Pingback Order viagra
  68. Pingback buy viagra usa
  69. Pingback generic cialis
  70. Pingback cozaar generic
  71. Pingback viagra in boots
  72. Pingback crestor cheap
  73. Pingback order cialis uk
  74. Pingback ddavp prices
  75. Pingback differin prices
  76. Pingback buy diltiazem
  77. Pingback buy elavil 25 mg
  78. Pingback cialis ordering
  79. Pingback natural ed pills
  80. Pingback hyzaar coupon
  81. Pingback imdur otc
  82. Pingback cialis prices
  83. Pingback cialis dosage
  84. Pingback cialis price
  85. Pingback check out here
  86. Pingback goodrx viagra
  87. Pingback cialis ordering
  88. Pingback viagra walmart
  89. Pingback viagra for sale
  90. Pingback viagra perth
  91. Pingback ed meds rx
  92. Pingback order Plaquenil
  93. Pingback motrin tablets
  94. Pingback prevacid nz
  95. Pingback prilosec tablet
  96. Pingback viagra amazon
  97. Pingback procardia cost
  98. Pingback goodrx viagra
  99. Pingback pulmicort usa
  100. Pingback zithromax 250
  101. Pingback cheapest remeron
  102. Pingback allegra 60 mg
  103. Pingback risperdal 4mg nz
  104. Pingback buy rogaine 5%
  105. Pingback seroquel pills
  106. Pingback skelaxin generic
  107. Pingback spiriva uk
  108. Pingback viagra coupon
  109. Pingback thorazine otc
  110. Pingback toprol tablets
  111. Pingback tricor price
  112. Pingback vantin purchase
  113. Pingback verapamil prices
  114. Pingback cialis 40 mg
  115. Pingback order zestril
  116. Pingback zocor canada
  117. Pingback zovirax online
  118. Pingback sildenafil price
  119. Pingback glimepiride otc
  120. Pingback meclizine pills
  121. Pingback viagra
  122. Pingback cheap olmesartan
  123. Pingback buspirone coupon
  124. Pingback tadalafil
  125. Pingback loratadine usa
  126. Pingback tadalafil 20 mg
  127. Pingback clozapine nz
  128. Pingback research cialis
  129. Pingback phenytoin price
  130. Pingback cheap viagra
  131. Pingback amitriptyline nz
  132. Pingback 141genericExare
  133. Pingback cialis
  134. Pingback yenjlyrq
  135. Pingback treatment of ed
  136. Pingback vfesqkun
  137. Pingback viagra cheap
  138. Pingback furosemide 40 mg
  139. Pingback buy isosorbide
  140. Pingback ceftin online
  141. Pingback order flagyl
  142. Pingback cialis 20mg nz
  143. Pingback canadien cialis
  144. Pingback comprar viagra
  145. Pingback Google
  146. Pingback doxycycline lyme
  147. Pingback iv synthroid
  148. Pingback thesis chapters
  149. Pingback neurontin 50 mg
  150. Pingback doses of paxil
  151. Pingback cialis ed pills
  152. Pingback cialis tabs
  153. Pingback clomid online
  154. Pingback metformin hcl er
  155. Pingback ed pills otc
  156. Pingback buy ed pills
  157. Pingback Levaquin
  158. Pingback viagra dosage
  159. Pingback
  160. Pingback buy tinder plus
  161. Pingback ed and diabetes
  162. Pingback male ed drugs
  163. Pingback homepage
  164. Pingback
  165. Pingback ivermectin 12
  166. Pingback plaquenil 75 mg
  167. Pingback natural ed
  168. Pingback viagra price
  169. Pingback one rx pharmacy
  170. Pingback viagra femenina
  171. Pingback Biaxin
  172. Pingback cialis drug
  173. Pingback prozac for teens
  174. Pingback debviagrals
  175. Pingback viagra generic
  176. Pingback ivermectin 1
  177. Pingback sildenafil
  178. Pingback the best ed drug
  179. Pingback herbal cialis
  180. Pingback cialis tablet
  181. Pingback 1
  182. Pingback cialis shop
  183. Pingback liquid cialis
  184. Pingback ivermectin 50 mg
  185. Pingback viagra canada
  186. Pingback buy ivermectin
  187. Pingback viagra otc
  188. Pingback doxy
  189. Pingback cialis sale
  190. Pingback tadalafil sandoz
  191. Pingback cheap ed pills
  192. Pingback ivermectin lice
  193. Pingback ivermectin lice
  194. Pingback zithromax otc
  195. Pingback brand viagra
  196. Pingback viagra walmart
  197. Pingback hims viagra
  198. Pingback quineprox 0.4
  199. Pingback modafinil pills
  200. Pingback ivermectin 500mg
  201. Pingback ventolin 2mg
  202. Pingback zithromax buy
  203. Pingback lasix 400 mg
  204. Pingback what is viagra
  205. Pingback zithromax 500 mg
  206. Pingback 3000mg valtrex
  207. Pingback viagra in india
  208. Pingback walmart viagra
  209. Pingback nasty sex games
  210. Pingback ivermectin pills
  211. Pingback pharmacy on line
  212. Pingback flccc ivermectin
  213. Pingback molnuprivair
  214. Pingback lumigan dosage
  215. Pingback Cozaar
  216. Pingback baricitinib 4mg
  217. Pingback zanaflex 6 mg
  218. Pingback flcc blackboard
  219. Pingback ivermectin usa
  220. Pingback meritroyalbet
  221. Pingback meritking
  222. Pingback madridbet
  223. Pingback meritking
  224. Pingback meritroyalbet
  225. Pingback meritroyalbet
  226. Pingback elexusbet
  227. Pingback ivermectin 500ml
  228. Pingback ivermectin cost
  229. Pingback sildenafil pills
  230. Pingback baymavi
  231. Pingback stromectol nz
  232. Pingback cialis com
  233. Pingback meritroyalbet
  234. Pingback eurocasino
  235. Pingback cialis genérico
  236. Pingback ivermectin 3 mg
  237. Pingback cialis generic
  238. Pingback ivermectin 250ml
  239. Pingback clomid tablets
  240. Pingback stromectol 15 mg
  241. Pingback ivermectin gel
  242. Pingback lasix furosemide
  243. Pingback iwermektyna
  244. Pingback madridbet giriş
  245. Pingback cialis tolerance
  246. Pingback stromectol otc
  247. Pingback cheap clomid
  248. Pingback ivermectin virus

Comments are closed.