Want to Tell an Authentic Brand Story? Start From the Heart.
Tag: branding
7 Steps to Redesigning Your Brand, Without Losing Your Identity
When we recently updated the Umpqua dairy brand, we had a 45-year history to reflect upon. How did we decide where to start?
...Read MoreWhen It Comes to Branding, I Don’t Believe in Formulas, Except This One
I was recently asked to deliver a presentation to a group of consumer products goods brands (CPG) that shared a problem: How to stay relevant as consumers and their preferences change.
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