Every PR professional knows the struggle of sending pitches and getting no replies, but it comes down to pitching smarter, not harder.
...Read MoreFour Tips to Improve Your PR Pitches
Tag: public relations
Tips for Organizing a Successful PR Event
Special events are a great way to build brand awareness and raise a company’s profile. Today I’m sharing planning tips to help organizing a successful PR event.
...Read MorePaid vs. Earned Media
It can be difficult to differentiate where one form of media stops and another starts, but knowing the differences can help PR bridge the communication gap with clients.
...Read MoreHow to Redirect a Media Interview that Goes off Topic
When a reporter or spokesperson goes off-topic, what are the best ways to re-direct the conversation?
...Read MoreInfluencing the Influencers in PR
Influencers are considered the second closest thing to a trusted friend, and here in PR, we’re working with these social movers and shakers.
...Read MoreCrisis Communications 101
It’s important to understand the crucial role communication can play in improving a public mistake made by your brand.
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