Who’s Learning from Whom?

I start each class the same, “Believe it or not, I’m going to learn more from you than you do from me.” This being my 3rd year teaching the Summer Business Institute at Portland State University, I saw no reason to change my intro. Especially since the previous two years have revealed my prediction to be undeniably true. Whether it’s their naivety, their curiosity, or just their unwavering faith, it never ceases to amaze me how much I learn from their constant inquiry, “Why not?”

PSU’s Summer Business Institute provides high school students an introduction to the Business School and a brief glance at college life during a 4-day, 3-night on-campus visit. Participants are either entering their Junior or Senior year of high school – a few just graduated. I’m with them every day from 9AM to Noon. Following lunch, they visit local companies to learn how business school practices are put into practical application in the real world. Past company visits include: Nike, Franz, Columbia Sportswear, Costco, Adidas, Fred Meyer and Wieden and Kennedy to name just a few.

My favorite part of the class, and where I tend to learn the most from them, is the challenge I give them within the first few minutes of class. They are to design, in groups, a business that must:

  1. Solve a societal need – provide a solution to what they believe to be a critical social issue.
  2. Make money!

 

While I am a big believer in the need for non-profit business structures, I challenge these students to solve a societal need by creating a for-profit business. Why? Because I’m a Michael Porter groupie and I completely buy into the concept of Creating Shared Value and the need, and the opportunity, for business to solve societal ills. This shouldn’t surprise anyone reading this if you are familiar with KO’s client base.

The perceived societal issues and the solutions they come up with to solve them amaze me. And, they rarely make it up on the spot. These brilliant young minds have been thinking about these issues for some time. In fact, what astonishes me the most is when I ask them what others think of their idea/business concept and they say, “I don’t know, no one’s ever asked me.” Really? Digression warning:

We spend way too much time in our education system lecturing and way too little time facilitating learning.

I love listening to their theories of what’s troubling our society and how they would solve those troubles through the establishment of job-creating, community enhancing, tax-paying businesses. Companies that bring water to water-starved locations around the globe, grow and distribute food in food deserts, and numerous business models that surround the concepts of Reduce, Reuse and Recycle: fashion apps that help you piece together new outfits from the clothes you already have; apps that allow you to create new clothes from your old clothes; and concept after concept and app after app that addresses and redistributes the 40% of food wasted every year in the U.S.

On the final day, they have to present their business concept to a group of investors (business and academic community members) who prod and probe at their ideas. It’s our version of Shark Tank. And the students love it! What never ceases to amaze me, and the investors, is the way in which they sell us on the “why” of their business concept. It’s in the second day our time together when I get to teach them Simon Sinek’s theory of, “People don’t buy what you do, they buy why you do it.” And these students excel at both understanding and utilizing this theory. Here’s an example from a group in Year #1:

Day #1 (Pre-Simon Sinek):

“We’ve developed a business concept and tools that allow us to clean and filter pollution from the air while at the same time generating wind power that sends clean electricity back down the grid.”

Impressive to say the least. But, listen to their pitch on Day #2.

Day #2 (Post-why, not how):

“Imagine never seeing the stars? Imagine, being our age, and in your lifetime, you’ve never seen the stars. Unfathomable, if you’re a teenager from Portland, Oregon . . . but a reality if you’re teenager in Beijing, China. Our technology will allow people, just like us, in Beijing, to see the stars for the first time.”

It never ceases to amaze me at how quickly these young minds grasp one of the most important aspects of marketing positioning that, often, can take us months to develop in the real world. They truly inspire me and teach me.

I wish I had more time in this blog piece to tell more amazing stories of these equally amazing students. Instead, I’ll end with this challenge to you. These young women and men are our future and they are in desperate need of your time, knowledge and mentorship. You have so much to teach them, and they have so much to teach you. Fortunately, there are many opportunities for you to get involved with them. If you need some ideas, write me, I would love to help.

“We cannot always build the future for our youth, but we can build our youth for the future.”

– Franklin Roosevelt

Share

1,811 thoughts on “Who’s Learning from Whom?

  1. Pingback Us viagra sales
  2. Pingback cialis for sale
  3. Pingback cialis coupon
  4. Pingback Us viagra
  5. Pingback viagra samples
  6. Pingback cialis
  7. Pingback buy chloroquine
  8. Pingback cheap viagra
  9. Pingback viagra for sale
  10. Pingback ed pills online
  11. Pingback cialis visa
  12. Pingback levitra usa
  13. Pingback vardenafil cost
  14. Pingback loans online
  15. Pingback viagra cost
  16. Pingback viagra 10mg 20mg
  17. Pingback new cialis
  18. Pingback cecilia
  19. Pingback Google
  20. Pingback cialis generic
  21. Pingback 20 cialis
  22. Pingback new cialis
  23. Pingback Handlateknik
  24. Pingback Google
  25. Pingback الخيانة
  26. Pingback حزن
  27. Pingback 5euros
  28. Pingback drug viagra
  29. Pingback RoyalCBD
  30. Pingback RoyalCBD
  31. Pingback RoyalCBD.com
  32. Pingback RoyalCBD.com
  33. Pingback Royal CBD
  34. Pingback RoyalCBD.com
  35. Pingback RoyalCBD.com
  36. Pingback RoyalCBD
  37. Pingback RoyalCBD
  38. Pingback RoyalCBD
  39. Pingback Royal CBD
  40. Pingback wisconsin
  41. Pingback washington dc
  42. Pingback casinos online
  43. Pingback Royal CBD
  44. Pingback RoyalCBD.com
  45. Pingback utah cbd
  46. Pingback RoyalCBD.com
  47. Pingback Royal CBD
  48. Pingback cbd oil texas
  49. Pingback Royal CBD
  50. Pingback Royal CBD
  51. Pingback new york
  52. Pingback new mexico
  53. Pingback nevada cbd
  54. Pingback RoyalCBD
  55. Pingback cbd missouri
  56. Pingback mississippi cbd
  57. Pingback Royal CBD
  58. Pingback cbd oil michigan
  59. Pingback RoyalCBD
  60. Pingback RoyalCBD.com
  61. Pingback cbd kentucky
  62. Pingback maine
  63. Pingback RoyalCBD.com
  64. Pingback RoyalCBD.com
  65. Pingback cbd oil florida
  66. Pingback RoyalCBD
  67. Pingback Royal CBD
  68. Pingback RoyalCBD.com
  69. Pingback RoyalCBD.com
  70. Pingback cbd oil alabama
  71. Pingback Royal CBD
  72. Pingback RoyalCBD
  73. Pingback Royal CBD
  74. Pingback Royal CBD
  75. Pingback RoyalCBD
  76. Pingback Royal CBD
  77. Pingback RoyalCBD.com
  78. Pingback RoyalCBD
  79. Pingback cbd legal status
  80. Pingback RoyalCBD
  81. Pingback RoyalCBD.com
  82. Pingback اغاني
  83. Pingback MILF
  84. Pingback slot machines
  85. Pingback Electrician SEO
  86. Pingback Fakaza
  87. Pingback viagra reviews
  88. Pingback Budapest escorts
  89. Pingback Escort amsterdam
  90. Pingback Life Coach
  91. Pingback options trading
  92. Pingback Online Impacts
  93. Pingback Computer hilfe
  94. Pingback affiliate link
  95. Pingback DANKWOODS
  96. Pingback Testing34
  97. Pingback Anthony Galie
  98. Pingback FLIGHTS
  99. Pingback best vape online
  100. Pingback اغاني
  101. Pingback buy sildenafil
  102. Pingback Thai Buz
  103. Pingback radio
  104. Pingback gamdom
  105. Pingback gel for nail
  106. Pingback bitsler
  107. Pingback wolfbet
  108. Pingback stake
  109. Pingback tadalis
  110. Pingback Loans
  111. Pingback Financial career
  112. Pingback Viagra 100 mg uk
  113. Pingback exchange crypto
  114. Pingback Viagra 150mg nz
  115. Pingback Viagra 150mg uk
  116. Pingback bell equipments
  117. Pingback Cialis 40 mg uk
  118. Pingback canadian viagra
  119. Pingback generic viagra
  120. Pingback Cialis 20mg otc
  121. Pingback Las Vegas Lawyer
  122. Pingback crypto tron
  123. Pingback THC VAPE OIL
  124. Pingback best dildo
  125. Pingback find a builder
  126. Pingback dinh cu canada
  127. Pingback actos 15 mg nz
  128. Pingback buy cbd products
  129. Pingback redclovefoods
  130. Pingback hat macca uc
  131. Pingback emma-shop
  132. Pingback ski in france
  133. Pingback arimidex 1mg uk
  134. Pingback blogcaodep.com
  135. Pingback spring machine
  136. Pingback computers
  137. Pingback tabaksvervanger
  138. Pingback tabaksvervanger
  139. Pingback funny quotes
  140. Pingback viagra us
  141. Pingback zynga poker
  142. Pingback best sprinkler
  143. Pingback Gerüstbau
  144. Pingback buy viagra
  145. Pingback granül klor
  146. Pingback sývý klor
  147. Pingback capath.vn
  148. Pingback Glock 24
  149. Pingback Glock 21
  150. Pingback Magic Mush Rooms
  151. Pingback Guns For Sale
  152. Pingback cheap cialis
  153. Pingback catapres online
  154. Pingback ceclor tablets
  155. Pingback generic viagra
  156. Pingback mont
  157. Pingback cipro 500mg usa
  158. Pingback cheap ed pills
  159. Pingback best penis ring
  160. Pingback arsa yatırımı
  161. Pingback kamudan haberler
  162. Pingback hrdf trainer kl
  163. Pingback doubleu casino
  164. Pingback generic ed pills
  165. Pingback slot games
  166. Pingback about canada
  167. Pingback free slots
  168. Pingback manga sketches
  169. Pingback hrdf trainer kl
  170. Pingback Tenuate retard
  171. Pingback cheap cialis
  172. Pingback Fish scale coke
  173. Pingback Change DMT
  174. Pingback THC Cartridge
  175. Pingback cialis online
  176. Pingback cialis online
  177. Pingback brazzers
  178. Pingback test std at home
  179. Pingback film
  180. Pingback film
  181. Pingback bad credit loan
  182. Pingback pubg mobile hile
  183. Pingback Poker online
  184. Pingback cbd oil florida
  185. Pingback write an essay
  186. Pingback canada pharmacy
  187. Pingback buy an essay
  188. Pingback write an essay
  189. Pingback cleaning service
  190. Pingback clomid online
  191. Pingback TESTING 53
  192. Pingback Test 54
  193. Pingback coreg tablets
  194. Pingback TRANSACTION
  195. Pingback cozaar cost
  196. Pingback essay on help
  197. Pingback local seo guide
  198. Pingback online thesis
  199. Pingback depakote generic
  200. Pingback diamox canada
  201. Pingback PREMIUM CBD OIL
  202. Pingback realistic dildo
  203. Pingback ceza avukatý
  204. Pingback 우리카지노
  205. Pingback 샌즈카지노
  206. Pingback catl
  207. Pingback micro switches
  208. Pingback viagra
  209. Pingback micro switches
  210. Pingback 코인카지노
  211. Pingback olansi global
  212. Pingback elavil pharmacy
  213. Pingback apec group hcm
  214. Pingback erythromycin otc
  215. Pingback Amoxil online
  216. Pingback hulk berry
  217. Pingback mba essay help
  218. Pingback cheapest geodon
  219. Pingback hyzaar nz
  220. Pingback imdur 20mg usa
  221. Pingback buy cialis
  222. Pingback find more
  223. Pingback see this here
  224. Pingback imuran 25mg otc
  225. Pingback generic pills
  226. Pingback meclizine uk
  227. Pingback ed meds rx
  228. Pingback Desyrel
  229. Pingback Aspirin
  230. Pingback motrin online
  231. Pingback viagra
  232. Pingback win88
  233. Pingback win88
  234. Pingback layarkaca21 xxi
  235. Pingback pandora188
  236. Pingback prilosec uk
  237. Pingback protonix generic
  238. Pingback provigil nz
  239. Pingback reglan cost
  240. Pingback risperdal canada
  241. Pingback cheapest zyrtec
  242. Pingback hongkong data
  243. Pingback hk data result
  244. Pingback vantin uk
  245. Pingback order voltaren
  246. Pingback zestril coupon
  247. Pingback review
  248. Pingback zocor australia
  249. Pingback pokerstars
  250. Pingback cost of zovirax
  251. Pingback netmeds
  252. Pingback zyloprim price
  253. Pingback zyprexa for sale
  254. Pingback zyvox purchase
  255. Pingback nytimes
  256. Pingback fake money prop
  257. Pingback hollywood movie
  258. Pingback norwaytoday
  259. Pingback leflunomide nz
  260. Pingback anastrozole usa
  261. Pingback buy sildenafil
  262. Pingback qq998
  263. Pingback beest movie site
  264. Pingback cialis
  265. Pingback buy osrs account
  266. Pingback cialis canada
  267. Pingback helsinkitimes
  268. Pingback trazodone pills
  269. Pingback sildenafil drug
  270. Pingback tor dark web
  271. Pingback venlafaxine cost
  272. Pingback viagra generic
  273. Pingback home cash legit
  274. Pingback lip balm nykaa
  275. Pingback tgrqroje
  276. Pingback estradiol nz
  277. Pingback jzwgdfod
  278. Pingback micro switch
  279. Pingback free movies
  280. Pingback football live
  281. Pingback buy cialis drug
  282. Pingback improve sex life
  283. Pingback glipizide tablet
  284. Pingback lasix generic
  285. Pingback viagra wikipedia
  286. Pingback buy minomycin
  287. Pingback ffp2 mask amazon
  288. Pingback comprar cialis
  289. Pingback trimox online
  290. Pingback real lightsaber
  291. Pingback cialis canada
  292. Pingback viagra vancouver
  293. Pingback cpa course fees
  294. Pingback read daily news
  295. Pingback 9 anime
  296. Pingback rs gold price
  297. Pingback play bola88
  298. Pingback pepperfry
  299. Pingback anime girl
  300. Pingback cigarettes price
  301. Pingback buy cialis drug
  302. Pingback zithromax india
  303. Pingback buy combivent
  304. Pingback gemfibrozil usa
  305. Pingback golf game free
  306. Pingback gout definition
  307. Pingback prednisolone odt
  308. Pingback priligy en usa
  309. Pingback ufa88 id
  310. Pingback ed pills online
  311. Pingback mp4 converter
  312. Pingback portable shed
  313. Pingback junk my car
  314. Pingback write my essay
  315. Pingback propecia 2 years
  316. Pingback screw automation
  317. Pingback jakarta lottery
  318. Pingback android central
  319. Pingback paxil dreams
  320. Pingback marijuana onlin
  321. Pingback paxil volume
  322. Pingback (plaquenil
  323. Pingback here#
  324. Pingback 100% free essays
  325. Pingback get new idea
  326. Pingback cbd products
  327. Pingback slots online
  328. Pingback clomid pills
  329. Pingback cheese price
  330. Pingback intec automation
  331. Pingback cost of propecia
  332. Pingback quilter meaning
  333. Pingback Sumycin
  334. Pingback ed remedies
  335. Pingback cbd gummies
  336. Pingback Zakhar Berkut hd
  337. Pingback live goat price
  338. Pingback 4569987
  339. Pingback cialis 20mg
  340. Pingback buy toronto
  341. Pingback news news news
  342. Pingback psy
  343. Pingback psy2022
  344. Pingback projectio-freid
  345. Pingback K1win casino
  346. Pingback adhere
  347. Pingback koko188
  348. Pingback topvideos
  349. Pingback video
  350. Pingback today news paper
  351. Pingback zemits uk
  352. Pingback instagram font
  353. Pingback site
  354. Pingback top
  355. Pingback Visit Here
  356. Pingback cialis 20mg usa
  357. Pingback Taylan Evrenler
  358. Pingback Read More
  359. Pingback nembutal canada
  360. Pingback what is nembutal
  361. Pingback olansi a12
  362. Pingback mi air purifier
  363. Pingback roofing agency
  364. Pingback Air Purifiers
  365. Pingback olansi alibaba
  366. Pingback olansi group
  367. Pingback olansi group
  368. Pingback olansi k08a
  369. Pingback pink runtz candy
  370. Pingback olansi group
  371. Pingback agen slot online
  372. Pingback 4g mobile jammer
  373. Pingback chelovek-iz-90-h
  374. Pingback judi bola 365bet
  375. Pingback kiu kiu online
  376. Pingback prop money euro
  377. Pingback cytotmeds.com
  378. Pingback online goat sale
  379. Pingback blogery_i_dorogi
  380. Pingback best drug for ed
  381. Pingback ed cures
  382. Pingback priligy in usa
  383. Pingback pomeranian cost
  384. Pingback k08 air purifier
  385. Pingback olansi group
  386. Pingback k08 air purifier
  387. Pingback olansi k08d
  388. Pingback olansi group
  389. Pingback stromectol cream
  390. Pingback 777 slot online
  391. Pingback fake idz
  392. Pingback sbobet football
  393. Pingback choice carts box
  394. Pingback sbobet 111
  395. Pingback More info
  396. Pingback tele2 internet
  397. Pingback ed pills
  398. Pingback Methamphetamine
  399. Pingback buy bitcoin
  400. Pingback piqué
  401. Pingback glock 19 gen 5
  402. Pingback Go to this
  403. Pingback chernaya vodova
  404. Pingback Read more
  405. Pingback 66181
  406. Pingback olansi k08a
  407. Pingback olansi group
  408. Pingback latest updates
  409. Pingback olansi group
  410. Pingback pkv games resmi
  411. Pingback Get more info
  412. Pingback bandarqq2
  413. Pingback qiu qiu apk
  414. Pingback Porno
  415. Pingback vechernyy urgant
  416. Pingback ukraine
  417. Pingback k2researchchems
  418. Pingback pkv games
  419. Pingback pokercc999
  420. Pingback togel poker cc
  421. Pingback agen judi slot
  422. Pingback slot meaning
  423. Pingback slot net
  424. Pingback acer oars
  425. Pingback A3ixW7AS
  426. Pingback bonus bursa303
  427. Pingback udemy
  428. Pingback buy cialis rush
  429. Pingback pasaran hk pools
  430. Pingback gd lotto app
  431. Pingback sbobet88
  432. Pingback sbobet online
  433. Pingback olansi group
  434. Pingback kamagra olx

Comments are closed.